Virtually everyone in business today must be adept at sales, whether they're hawking products or services to outside customers or peddling ideas to those within their own firms. Consultants and sales trainers Michael St. Lawrence and Steve Johnson have developed a seven-point program called "Outsell" that identifies and defines the specific practices that set a successful sales professional apart from everyone else. In If You're Not Out Selling, You're Being Outsold, they outline those essential traits and explain how readers in many different fields can use them to achieve their individual goals.